Social media outreach allows small-business owners to reach a wide audience, and David William outlines how to get it right. Consider creating product explainer videos, partnering with influencers and running contests, he writes.
Rapidly scaling a family business can be difficult, write Claire Miller and James Waddell. Take the time to review the fundamentals of the organization, be willing to invite non-family members in to help, and be clear on specifics surrounding any changes to be made.
Try to take short breaks to be active, like going for a quick walk around the block, author Carson Tate suggests. Practice meditation or deep-breathing exercises instead of staying busy during breaks, and use hourlong breaks to catch up with a friend or colleague, author Maura Thomas recommends.
Colorful visual content can help attract visitors to your booth at trade shows, but it's also important to ensure your booth has a focal point you want visitors to key in on, writes Amy Balliett. Try to incorporate graphics, images, videos and other types of media to keep your content from being too text-heavy, she writes.
A focus on small improvements can be more manageable and effective than focusing on larger, long-term goals that are hard to break into daily increments, writes David Brock. Micro-improvements encourage regular learning and a purposeful approach while requiring leaders to evaluate their performance in specific areas, Brock writes.
Smaller US companies are performing well this year, and the Russell 2000 index is trading at an all-time high after increasing by 7% in 2018. Small companies have been more profitable than larger entities this year, leading to a 40% earnings increase forecast for Russell 2000 companies in 2018.
Zendesk has grouped its customer support tools into the Zendesk Suite, which the company said will save end users money while improving efficiency. The firm has also released its Zendesk Connect customer service platform, which allows businesses to use customer data to respond to inquiries in a personalized manner.