Research published in Nature suggests trillions of sea creatures less than a centimeter long ascending from the deep every night to feed at the surface may create enough turbulence to cause ocean mixing, writes Rebecca Hersher. "The results suggest that animals may be affecting how nutrients are transported in the ocean, and how oxygen and bacteria are distributed below the surface," she writes.
Before quitting your job, ask yourself if it's possible to change the things you don't like about your job, or if there may be opportunities outside the office, writes career coach Caroline Ceniza-Levine. "Your day-to-day work isn't the only way to find challenge and growth," she writes.
Qualcomm is laying off 1,500 employees at its San Diego headquarters and its offices in Santa Clara and San Jose, Calif., following through on plans to increase profit by cutting $1 billion in spending. Executives announced the profit-boosting plan earlier this year in hopes of convincing investors of Qualcomm's strength as a stand-alone company as Broadcom was attempting a hostile takeover.
Outsourcing sales development might not be a good idea if your business model doesn't fit an outbound model or if you have a short sales cycle, writes Eric Quanstrom of CIENCE. However, don't assume that sales outsourcing is too expensive or that you have no control over an outsourced team, Quanstrom writes.
Improve marketing content by keeping documents to two to five pages, because most prospects don't spend more than a few minutes reading an article. Produce content such as case studies, which have high engagement and prove to potential buyers your products work.
Sales teams must remove as many barriers as possible from customers' paths to enable a sale, writes entrepreneur Andrew Griffiths. "Some businesses seem to be experts at making the buying process difficult, unintentionally I'm sure, but in a hugely competitive world, we need to be doing everything we can to remove any obstacle that would get in the way of a customer buying from us," Griffiths writes.
A potential trade war between the US and China could slow global economic expansion, which is on track for the highest level in eight years, according to polls of more than 500 economists. Worldwide economic growth of an average 3.8% has been forecast for 2018.