Chipotle Mexican Grill is formulating short-term and long-term marketing plans to raise its visibility and bring fans back to the brand, new CEO Brian Niccol said. "Reminding people why they feel good about eating Chipotle, I think, is always a good approach," he said.
Shake Shack rolled out the The Veggie Shack at all 106 US restaurants this week, after testing it in three markets. The chain's second vegetarian option is a burger made with black beans, beets and rice, and customers can get a vegan version by leaving off the cheese and choosing a gluten-free bun.
Wegmans is preparing to open a two-level store in a Natick, Mass., mall on April 29. The store will include a cart conveyor system in its central atrium to help customers move between levels and a walkway connection to the adjacent parking garage.
PepsiCo saw improved sales for its Gatorade line in the first quarter of 2018, and the company is continuing its efforts to boost the profile of its sodas. "[C]ompetitively, we recognize the need to step up investments in core carbonated soft drinks, which we intend to responsibly do," said CEO Indra Nooyi.
Coca-Cola saw strong performance in categories such as sparkling beverages, tea and water during the company's first quarter, but the firm plans to shift its focus from bargain waters to premium brands going forward. "We have given up a little on some of the low-value water," said CEO James Quincey.
Forrester reports retail brands' investment in online marketing will increase by 55% by 2023, but less of that allocation will go to Google and other search channels. Google's 78% market share in 2016 is expected to decline as sites like Amazon attract more digital marketing dollars.
Subway will open around 1,000 new international locations this year, but plans to close around 500 US stores, the company said Wednesday. The US closures are part of a revitalization plan that will include franchisee investments in new features including self-serve kiosks and Wi-Fi.
Restaurant suppliers can help eateries design new products and add value as true business partners, restaurant executives said during a recent panel. Finding the right supply partners can be a process of trial-and-error, and networking with others in the industry can prove helpful, Pita Pit CEO Peter Riggs said.
A new wave of convenience store operators is redefining the retail niche with shops that combine c-store staples with fresh food options. Stores such as Denver's Choice Market and Chicago's Foxtrot are catering to growing consumer demand for fast-casual quality in a grab-and-go setting.
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