PepsiCo saw improved sales for its Gatorade line in the first quarter of 2018, and the company is continuing its efforts to boost the profile of its sodas. "[C]ompetitively, we recognize the need to step up investments in core carbonated soft drinks, which we intend to responsibly do," said CEO Indra Nooyi.
Coca-Cola saw strong performance in categories such as sparkling beverages, tea and water during the company's first quarter, but the firm plans to shift its focus from bargain waters to premium brands going forward. "We have given up a little on some of the low-value water," said CEO James Quincey.
Forrester reports retail brands' investment in online marketing will increase by 55% by 2023, but less of that allocation will go to Google and other search channels. Google's 78% market share in 2016 is expected to decline as sites like Amazon attract more digital marketing dollars.
Mars will bring Orange Vanilla Cream M&M's exclusively to Dollar General store shelves nationwide next week, starting Monday. A portion of sales from the limited-edition flavor will support family literacy via the Dollar General Literacy Foundation.
Healthy snacking is a trend that looks like it's here to stay, but with new snacks being introduced each year, the category is beginning to get crowded, according to a report from New Nutrition Business. To stand out, food producers should look toward innovation, premiumization and new technologies in packaging and production, the report indicates.
More Americans are eating alone, and fewer are organizing their eating around the traditional dining rituals of three meals a day, said Shelley Balanko of The Hartman Group. "For those of you in food manufacturing, if you're playing in meal categories that can orient toward dinner, that's great because that's the one last stand, the one we're really attached to," she said of Americans' increased snacking habits.
Kellogg, Nestle, Walmart and other CPG companies and retailers have joined an initiative to increase socially responsible and ethical sourcing in their supply chains. The program involves two projects: the Consumer Goods Forum, which creates responsibility benchmarks, and the Sustainable Supply Chain Initiative, which provides auditing and certification.
Coca-Cola has launched a campaign for Vitaminwater Active, positioning it as a sports drink for regular people. The campaign involves sampling events, out-of-home ads and an Instagram video series, the first of which features the brand's "Sorta-Fit Spokesguy."
Kraft Heinz and Food Network have partnered to launch a line of condiments and meal kits designed to bring international cooking into the kitchen. The range features cooking sauces with flavors including Korean Gochujang, eight salad dressings such as Cuban Style Orange Citrus and five varieties of Food Network Kitchen Inspirations meal kits, among them Chicken Tikka Masala and Tuscan-Style Mushroom Risotto.
Almonds offer multiple advantages as an ingredient in chocolate products, according to Lu Ann Williams of Innova Market Insights. Almonds not only convey a healthy message to consumers, they also deliver plant-based protein and texture to indulgent snacks, she said.
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