Carmichael Lynch's latest ads for Subaru of America's "Dog Tested. Dog Approved" push debuted during the Screen Actors Guild Awards on Sunday to tout the 2019 Ascent SUV. The automaker is also sponsoring the "Puppy Bowl" on Animal Planet for the eighth year in a row.
Twitter is emailing 677,775 of its US users to inform them that they unwittingly interacted with Russian-influenced accounts or tweets during the 2016 presidential election campaign. The company says it has suspended all accounts it has discovered linked to Russia's Internet Research Agency.
Over 2 billion people around the world used a minimum of one of the top five social apps every month in 2017, with Facebook taking top spot in the US and France and its WhatsApp messenger app dominating in the UK, Spain, Russia, Germany, India and Indonesia, per App Annie. Instagram's monthly average user numbers in the US have risen 30% in the past two years across both Android and iOS.
US District Judge Richard Leon says the government shutdown won't delay the antitrust case against AT&T and Time Warner due to the urgency of the case. Meanwhile, the Federal Communications Commission says it will stay open through Friday; the commission submitted a shutdown plan in December.
Hyundai, with Innocean, debuted a teaser of its Super Bowl ad during Sunday's AFC and NFC Championship games, which is also running across the brand's social and digital properties. The ad reminds viewers that the automaker reunited three American soldiers with their families for last year's ad, and then reads, "This year, we'll surprise millions. And you might be one of them."
Deutsch's 90-second movie-trailer-style spot for Taco Bell, "Web of Fries," stars Josh Duhamel uncovering the conspiracy behind why the chain doesn't sell fries. The spot is running in movie theaters with various shorter versions airing on TV.
YouTube teamed with creative shops at this year's Sundance Film Festival, challenging them to reimagine classic fairy tales within the platform's six-second ad format. The spots included "Cinderella" from TBWA\Chiat\Day Los Angeles, "Little Red Riding Hood" from Grey, "Goldilocks and the Three Bears" by 72andSunny Sydney and "Three Little Pigs" from Energy BBDO.
Google will be stepping up its competition with Amazon this year via Google Express, including a closer connection between AdWords ads and delivery options, writes Laurie Sullivan. An Adlucent report found that Google Express could ultimately serve as a transaction engine for all purchases on Google properties, including search and Google's voice assistant.
Spotify is launching a feature called Spotlight in partnership with nine publishers that is designed to enhance listeners' experience with visuals such as video, text or video and boost opportunities for advertisers. The publishers involved include Gimlet Media, BuzzFeed News, Refinery29 and Cheddar.
Some advertising executives see Facebook's recent news feed algorithm change as a play to shift advertisers' focus to quality video on Facebook Watch. OMD's Ben Winkler says the platform's strategy is to drive premium video in a safer environment, which will lead to "higher rates and stable, consistent ad dollars and growth."
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