The popularity of video means that Facebook Watch is an opportunity marketers cannot ignore, and its requirement that content is episodic and retains the same talent provides a way for brands to benefit from long-term relationships with the right influencers and creative partners, writes Lance Rios. The platform provides an unparalleled potential for sponsored content to go viral as its massive user base is able to see what friends are watching and share recommendations, he writes.
A new app from Dollar General allows mobile users to scan their items and pay while avoiding checkout lines. The DG Go app, for now available for use in just 10 stores, emails users an immediate receipt and applies any saved coupons automatically.
Disney has formally submitted a $71.3 billion bid for 21st Century Fox assets -- a cash-and-stock offer valued at $85.1 billion, including debt. The move comes as Fox's board is to meet today to discuss Comcast's $65 billion bid for the entertainment assets.
McCann's new spot for Verizon features a series of real young people making mobile phone calls to their parents to tell them they're gay, showing their fear and apprehension at delivering the news and their emotional reactions when they receive parental support and acceptance. The push also encourages people to take part in a digital Pride march, by providing a colorful background that social users can use to upload videos of themselves against and support the LGBTQ community using #ConnectedbyPride.
Goodby, Silverstein & Partners has debuted its first spot for BMW, "Relativity," which combines scientific facts about summer and shots showing people reveling in the warmth and freedom that the season brings before ending with the line "Summer On." A voice-over says, "The brightest star from 93 million miles away creates 93 longer days and 93 warmer nights -- 134,000 minutes of windows down and music up."
Lyft has released the second season of its sponsored content series, "Kevin Hart: Lyft Legend," in partnership with Lionsgate's Laugh Out Loud. The show features Hart in character as Lyft driver Donald Mac, and during its first season the brand experienced a 33% spike in social fans; the premiere garnered over 1.6 million social engagements and 52 million views.
Facebook is opening up its dedicated episodic programming video hub Watch to include videos from Pages of creators, which will be featured in a new Watch Discover feed. The move is in response to user feedback, and the company is also rolling out a Facebook for Creators Launchpad to encourage more video creation, which will include payments to individual creators, as well as monetization opportunities for them via midroll ads.
British authorities took a major step toward allowing 21st Century Fox to purchase UK pay-TV provider Sky after Rupert Murdoch's company agreed to sell the Sky News unit to Disney, which has bid on Fox's entertainment assets. Culture Secretary Matt Hancock informally said that the Sky News sale will meet the government's precondition for Fox's acquisition.
Coca-Cola is getting two world record-breaking announcements to commemorate its new pouring partnership with Arby's. The restaurant brand spread the word in both the world's smallest ad, a message printed on a sesame seed, and the world's largest ad, an almost 5-acre banner announcing that "Arby's now has Coke."
Facebook has invested an average of $1 million each day on its national TV push to regain trust since the middle of March, per Kantar Media. However, the platform also made around $130 million each day during the first quarter from advertising revenue.
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