Gerber Childrenswear is touting its new organic cotton Essentials baby line sold at Target and Walmart with a digital campaign targeting millennial parents. The push includes YouTube ads, pre-roll video on mobile and desktop, and Spanish-language spots.
Amazon's ad business will surpass Amazon Web Services to become the company's most valuable asset by 2021, analyst Michael Olson predicts. Revenue from advertising is projected to reach $16 billion by 2021, compared with the cloud computing division's $15 billion, Olson states.
Twitter and Adidas have partnered to livestream eight high school football games played by nationally ranked teams. "Friday Night Stripes" will be hosted by ESPN's Courtney Lyle, YouTube star Cameron "Scooter" Magruder and former Green Bay Packers linebacker A.J. Hawk, and real-time conversation will be featured on a Twitter timeline.
Virtual multichannel video programming distributor service subscribers are "super users" who stream an average of 128 hours of content each month, per comScore data. That is more than twice the 54 hours streamed by the average household, the data show.
Artificial intelligence is a powerful tool to enhance research, enabling marketers to glean insights at scale from qualitative data that shows how consumers are actually thinking and feeling about certain topics or products, writes Andrew Konya. "Winners will be those who can understand customers and react to that understanding the fastest, and early adopters of tools and paradigms that enable this will realize a decisive market advantage," he writes.
CP&B's new two-minute spot for Hotels.com features brand ambassador Captain Obvious becoming Chaplain Obvious to perform a wedding ceremony for a couple who work in the travel sector. The ad is running across YouTube and Instagram and invites Twitter users to share something unusual they've witnessed at a wedding using #ChaplainObvious to win a Hotels.com gift card worth $2,500.
Facebook has acquired the rights to Spanish soccer league La Liga in India. The three-season deal begins this month, and fans in India and the Indian subcontinent can tune in through the platform at no cost.
Square has extended its Cash App bitcoin feature to all 50 states with the addition of New York, Georgia, Wyoming and Hawaii. Stiffer regulations in those four states had delayed introduction of the feature for buying and selling bitcoin there.
Gamification and the joy it brings can be a powerful way to engage consumers, particularly on their mobile devices. Mobile shopping platform Tophatter's experience has confirmed that conclusion with its addition of competitive elements gamifying the process of retail product discovery.
Mekanism's vibrant two-minute spot for Method is set to The Proclaimers' "I'm Gonna' Be (500 Miles)" with the lyrics changed to reflect the joyous satisfaction gained by cleaning to improve environments for ourselves and the people we love. The push is running across social, connected TV, digital video, cinema and out-of-home.
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