Chinese social platform Douyin taps user-generated content in visual, easy-to-navigate ways and the format is proving lucrative for brands. Franklin Chu writes about how easy video-creation tools, a predefined game model, and a mix of everyday influencers and big-name celebrities have helped catapult Douyin to mainstream, Snapchat-like status in China.
Snapchat has confirmed that it will be trialing six-second unskippable ad units called Commercials that will feature in certain Snapchat Shows. "[T]his would be a new experience on Snapchat, and the key to whether people will be turned off will be whether the content and the ads themselves are good enough to hold their attention," writes Lucia Moses.
Budweiser is marking 30 years since the release of Brazilian musician Hermeto Pascoal's only solo album with an interactive experience on its "Made of Music" platform. The campaign allows fans to upload photos, choose an instrument and be given a personalized image based on the artist's music that can be added to Spotify as an album cover or shared on social media.
Facebook has chosen Kevin Martin as its new US public policy chief in an interim capacity as Erin Egan shifts focus to privacy issues. Martin has worked at Facebook since 2015 and previously was the Republican chairman of the Federal Communications Commission.
Venables Bell & Partners' new ad for Audi takes a look into the future of autonomous vehicles, with an older man being taken home by his self-driving car sadly reminiscing about the days when he was the one behind the wheel. The spot ends with him rebelling against his AI assistant and speeding off in his R8 Spyder V10.
Facebook has reported first-quarter revenue of $12 billion, up 49% from the same period last year with ad revenue growing 50% year over year. The company has also launched its biggest-ever US branding push, which includes an apology from the platform for data breaches and promises to strengthen the data privacy and safety of its users.
The "Harry Potter" franchise is now available to fans in an engaging mobile game for Android and iOS. "Harry Potter: Hogwarts Mystery" invites users to create an in-game counterpart and delve into the reasons Hogwarts expelled their brother.
David Miami's new campaign for Burger King features photos of the luxurious backyards that used to be owned by senior McDonald's executives -- all of which include a grill. The "McMansions" print ads include a sign above each grill saying "Flame grilling is hard to resist" and are running in newspapers including the Chicago Sun-Times and the New York Daily News.
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