Carmichael Lynch's latest ads for Subaru of America's "Dog Tested. Dog Approved" push debuted during the Screen Actors Guild Awards on Sunday to tout the 2019 Ascent SUV. The automaker is also sponsoring the "Puppy Bowl" on Animal Planet for the eighth year in a row.
Hyundai, with Innocean, debuted a teaser of its Super Bowl ad during Sunday's AFC and NFC Championship games, which is also running across the brand's social and digital properties. The ad reminds viewers that the automaker reunited three American soldiers with their families for last year's ad, and then reads, "This year, we'll surprise millions. And you might be one of them."
Deutsch's 90-second movie-trailer-style spot for Taco Bell, "Web of Fries," stars Josh Duhamel uncovering the conspiracy behind why the chain doesn't sell fries. The spot is running in movie theaters with various shorter versions airing on TV.
YouTube teamed with creative shops at this year's Sundance Film Festival, challenging them to reimagine classic fairy tales within the platform's six-second ad format. The spots included "Cinderella" from TBWA\Chiat\Day Los Angeles, "Little Red Riding Hood" from Grey, "Goldilocks and the Three Bears" by 72andSunny Sydney and "Three Little Pigs" from Energy BBDO.
Procter & Gamble's Pampers is running a social campaign to encourage parents to share photos of babies peacefully sleeping using the hashtag #SleptLikeThis to tout its "Extra Absorb Channels" diapers. The push invites parents to take a quiz devised by therapist Kim West to find out the optimum sleeping patterns for their baby and also includes a spot in partnership with YouTube channel "What's Up Moms?"
Only 5% of advertising and media executives think commercial digital advertising studies are of adequate quality, with 57% of respondents saying that the biggest barrier to real research is the potential for companies commissioning research to skew the results, per Inskin Media and Research Now.
Havas Chief Creative Officer Harry Bernstein talks about how he's won clients such as L'Oreal and Bloomingdale's over to the power of social media. "A tweet can be as powerful as a TV spot," he says, adding, "As a brand, you need to have a point of view into whatever culture you want to be a part of."
Quicken Loans is launching a review of its media account -- the first review in nearly 20 years -- "to explore what many of the largest media conglomerates are able to offer," the company said. The brand invested around $411 million in US measured media in 2016 and almost $300 million in the first half of last year, per Kantar Media.
Grey Group New York has created Pringles' first Super Bowl ad, which stars comedian Bill Hader discovering the art of how to "flavor stack" the brand's chips. A humorous digital teaser spot shows a deadpan Hader discussing his dream half-time show and his fee demands, and the spot is supported by a social and digital campaign.
Facebook's WhatsApp has officially launched business-specific accounts for its messaging service and a mobile app to help marketers manage those accounts. The app is currently only available to Android users and in select markets, but it will be rolled out globally in the next few weeks.
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