Bloomingdale's is rolling out a "Heart of N.Y." push that features famous residents of the city including Sarah Jessica Parker, Alan Cumming and Christy Turlington Burns. The campaign includes outdoor ads, wrapped buses, print advertising and a dedicated site that includes videos of featured stars talking about fashion.
General Electric is taking a U-turn on its comprehensive digital strategy by slashing GE Digital's budget by a quarter, accounting for around $400 million of spend, as the company is struggling to keep up with its digital transformation ambitions, writes Steve Lohr. GE Digital's William Ruh says cuts in spending are not a result of the company backtracking on digital, but instead a "pivot" to tailoring its Predix software to existing industrial customers, instead of creating all-purpose solutions.
Put some thought into what you'll wear on the first day, and be punctual, says CEO Liz Wessel. Let your new colleagues know you're the new guy or gal, and try to meet as many people as you can, says management professor Keith Rollag.
CVS Pharmacy has unveiled a campaign called "Beauty in Real Life," which uses unaltered photos that include a CVS-branded mark to authenticate that "a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics" haven't been modified. The push is running across social, TV, digital and out-of-home and showcases women using beauty products in everyday life.
Droga5's new campaign for Under Armour enlists the help of Dwayne "The Rock" Johnson to usher in an upcoming generation of fitness gurus and athletes including NBA point guard Dennis Smith Jr. and "American Ninja Warrior" star Jessie Graff. "Will Finds a Way," tells the stories of each athlete and how their determination to succeed has enabled them to overcome personal obstacles.
WPP Chief Operating Officers Andrew Scott and Mark Read sent out a staff memo dispelling rumors about the potential breakup of the company after CEO Martin Sorrell's departure. "In a world where clients need faster, more agile, integrated solutions, we need to get closer together, not further apart," the memo says.
McCann's "Fearless Girl" statue, which was created for State Street Global Advisors to encourage gender diversity, is being relocated in front of the New York Stock Exchange. "We are proud to be home to the Fearless Girl. She is a powerful symbol of the need for change at the highest levels of corporate America," said New York Mayor Bill de Blasio.
Purpose-driven brands have increased in value over the past 12 years by 175% compared with 70% for those with little purpose, Kantar Consulting reports. The study shows that almost two-thirds of Generation Z and millennials favor brands that take a stand.
Publicis Groupe's Arthur Sadoun has said that holding companies should have been strategizing about their business models long before CEO Martin Sorrell's departure from WPP. "There will be a change and holding companies, as they are structured [now], won't be able to make it," he said, before talking about Publicis' transformation via its "Power of One" model.
The worldwide value of mergers and acquisitions within the advertising industry spiked 126% to reach $4.6 billion in the first quarter, driven by nontraditional buyers such as consultancies, R3 reports. M&A activity in the US rose 366% year over year to hit $3.1 billion.
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