22squared teamed with Psyop for a Baskin-Robbins campaign that includes more than 50 images and animations designed to play into the popularity and shareability of GIFs and memes. "Baskin-Robbins Got Me Like" is running across Instagram, Tinder, Spotify, Snapchat, Hulu, Pandora, Roku and other digital channels, as well as on television networks including Comedy Central and FX.
Brands are becoming more aware of the legal pitfalls, consumer trust issues and potential loss of targeting options of advertising on Facebook after the platform's data privacy crisis. However, few have abandoned the platform, as GroupM's John Montgomery explains: "The major question we've asked together of ourselves and our clients is will this affect user engagement on the platform, and we haven't seen any of that yet."
Altice's US division has appointed Y&R and WPP's Wavemaker as its creative and media agencies of record, respectively, sources report. The telecom brand invested $82 million in US paid media in 2017, up from $65 million the previous year, per Kantar Media.
Nielsen Watch research shows that consumers who viewed relevant ads on Twitter were 23% more likely to subsequently watch football games on television. The study also reviewed BET's joint Twitter and TV campaign for the "Hip Hop Awards," which resulted in those who were exposed to ads on both channels being more likely to watch the show than those who only saw the television ads.
Snapchat is rolling out a Shoppable AR Lens format that enables marketers to add "Buy Now," "Install Now" or "Watch" buttons to transform branded lenses into actionable tools. STX Entertainment, Clairol, King and Adidas have launched campaigns using the ad units.
Publicis Groupe has a reported a net revenue gain of 1.6% in the first quarter to hit $2.6 billion, driven partly to 2017 business wins such as Diesel and McDonald's. Growth in North America was up 2.8%.
HP's latest diversity recruitment campaign focuses on the Latino community by challenging stereotypes and by showcasing Latino professionals who work in a variety of careers. The spot, "#LatinoJobs," ends with HP's Kim Rivera saying, "Help us reinvent what a Latino job means by being a part of the change."
180LA's campaign for Postmates woos choosy New Yorkers with outdoor ads that show how easy it is to order what you want when you want from six brand partners -- Milk Bar, The Meatball Shop, Shake Shack, CHLOE., Tacombi and Halal Guys. The brand is also offering six weeks of free delivery as part of the push and hopes its witty "We Get It" billboards will also be shared via social media.
VML's God-is Rivera discusses what agencies can do to make progress on diversity, including not talking about solving the issue in terms of one-off initiatives or thinking that it revolves around the number of diverse staff in your workplace. "It's really about being committed to removing stereotypes and biases -- really building a culture" and creating a "melting pot of perspectives and cultures," she says.
Facebook's data privacy crisis and the EU's General Data Protection Regulation is likely going to curb the big data pool advertisers have become used to, and this change means creatives must get it in gear when it comes to creating truly inspiring advertising based on data insights, writes Wunderman's Caspar Schlickum. "With data becoming rarer and more accurate and with consumers becoming more informed and demanding about how their data is used, it is time to put creativity first," he writes.