Twitter is emailing 677,775 of its US users to inform them that they unwittingly interacted with Russian-influenced accounts or tweets during the 2016 presidential election campaign. The company says it has suspended all accounts it has discovered linked to Russia's Internet Research Agency.
Over 2 billion people around the world used a minimum of one of the top five social apps every month in 2017, with Facebook taking top spot in the US and France and its WhatsApp messenger app dominating in the UK, Spain, Russia, Germany, India and Indonesia, per App Annie. Instagram's monthly average user numbers in the US have risen 30% in the past two years across both Android and iOS.
Google will be stepping up its competition with Amazon this year via Google Express, including a closer connection between AdWords ads and delivery options, writes Laurie Sullivan. An Adlucent report found that Google Express could ultimately serve as a transaction engine for all purchases on Google properties, including search and Google's voice assistant.
Spotify is launching a feature called Spotlight in partnership with nine publishers that is designed to enhance listeners' experience with visuals such as video, text or video and boost opportunities for advertisers. The publishers involved include Gimlet Media, BuzzFeed News, Refinery29 and Cheddar.
Some advertising executives see Facebook's recent news feed algorithm change as a play to shift advertisers' focus to quality video on Facebook Watch. OMD's Ben Winkler says the platform's strategy is to drive premium video in a safer environment, which will lead to "higher rates and stable, consistent ad dollars and growth."
After extensive testing with employees, Amazon today is opening to the public its first cashier-free brick-and-mortar store. Shoppers with the Amazon Go app will be able to scan their phones at a turnstile in the Seattle store and then proceed to find their selections and leave.
T-Mobile is the fastest US mobile network across a range of basic measures, according to the latest evaluation by OpenSignal. T-Mobile won five of six metric tests, which included 4G download speed, overall download speed and 4G availability.
To better optimize a campaign on Instagram, Shane Barker outlines fundamental steps for success. Barker suggests that marketers find an ideal influencer, select a campaign that fits the goal, and ensure that there is transparency with the sponsored posts.
Marketers need to ensure their use of chatbots focuses on adding value to the customer experience instead of simply viewing the technology as a cure-all for their customer service strategies, writes Jay Baer. Consumers are ready to interact with chatbots, so don't invest half-heartedly -- make sure bots are quick, responsive and able to solve problems on the spot, he advises.
Facebook's latest news feed update includes the prioritization of news sources rated as trustworthy by "a diverse and representative sample" of its users, the company's News Feed chief Adam Mosseri wrote in a blog. Publications with lower scores could see a decrease in distribution, Mosseri wrote.
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