Marketing
Top stories summarized by our editors
1/19/2018

An exploit chain in Android that took advantage of two vulnerabilities was identified by researcher Guang Gong, earning a Google reward of $112,500. The chain could have been exploited by hackers to remotely introduce arbitrary code into the system_server process through access to a malicious Chrome URL.

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ZDNet
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Android, Google
1/19/2018

Steve Jenkins outlines several ways designers can be more inclusive and diverse in their user experience designs, noting that the first step is recognizing it's the right move. His tips include using diverse representation in visuals, maintaining cultural sensitivity in content and being cautious with personas to avoid stereotypes.

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Creative Bloq (UK)
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Steve Jenkins
1/19/2018

Mastercard's "Start Something Priceless" campaign issues a call to action for consumers, encouraging them to give back to their communities through their own efforts or by donating to the Mastercard donation program. "When you infuse social good into the core of business practices, that grows your brand, drives business and gives you a competitive advantage," says the company's chief marketing and communications officer, Raja Rajamannar.

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Forbes, Ad Age
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MasterCard, Raja Rajamannar
1/19/2018

Seventy-nine percent of US consumers would stop buying from brands that use their personal data without their knowledge, and 61% say personalization means getting unexpected perks from brands such as freebies and discounts, SAP Hybris reports. Seventy-one percent of respondents said they're willing to share personal data, with email addresses and shopping history being the top information they're willing to divulge.

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MarTech Advisor
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SAP Hybris
1/19/2018

GoDaddy has opted not to run commercials during Super Bowl LII and instead is focusing on long-term marketing opportunities, like teaming up with its former partner, racecar driver Danica Patrick, during her final season. Patrick is gearing up to launch a line of clothing and wine, and GoDaddy will be the online marketer for her endeavors.

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GoDaddy, Danica Patrick, Super Bowl
1/19/2018

How can you make your Silver Anvil submissions stand out? Here are a few tips from Pauline Draper-Watts, Executive Vice President| Edelman Intelligence: "Think like a judge and don't assume they know anything about your entry. Read the entry guidelines and don't ignore the fine print. Write your submission so that it is an enjoyable read and make it pleasing to the eye." Read more of Pauline's tips.

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anvils.prsa.org
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Pauline
1/18/2018

Motivate yourself to get started on a daunting project by tackling a small task with a low threshold for completion, Lila MacLellan writes. Keep in mind that the impulse to wait until you're "in the mood" may be a coping mechanism for a fear of failure.

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Quartz
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Lila MacLellan
1/18/2018

Nick Carson reviews eight keyboards with ergonomic and mechanical features that can improve designer workflow. His top picks include the Logitech Craft, Corsair K95 RGB Platinum and Kinesis Advantage2 LF.

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Creative Bloq (UK)
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Logitech
1/18/2018

Under the International Olympic Committee's Rule 40 regulations, using official hashtags such as #olympics, #goforthegold or #teamusa -- or even congratulating athletes by name -- could cause legal trouble for brands looking to be part of the Olympic excitement. Brands that have not received Rule 40 approval should employ other tactics, like using generic terms or low-key ambush marketing, writes Fara Sunderji, a partner at law firm Dorsey & Whitney.

1/18/2018

Although public relations professionals are encouraged to use short, precise wording in their briefs, they should not forget the importance of language, writes Lee Echols, vice president of marketing at Northside Hospital - Atlanta. He encourages those in the industry to respect words and their meanings by carefully editing their work and embracing language as a means of storytelling.

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PRSAY