Though it has become a proven driver of ROI, some B2B marketers are still not leveraging account-based marketing. In this slideshow, learn the five steps to ensure a more effective ABM strategy.
The Google News Initiative -- which involves the collaboration of Google, the Financial Times, the Local Media Consortium, The Washington Post and others to improve content revenues -- shows that in the age of digital media all players need to come together to make the system work, writes David Doty. "The real path forward is through partnerships that leverage the respective expertise of publishers and tech companies so they can serve consumers better together," he writes.
Retailers that depend on images to make sales are looking for ways to take advantage of the rapidly growing popularity of voice devices. The key may lie in coordinating voice commands with screen imagery, David Kaplan writes.
Text may remain the prevailing method of conveying information, but infographics are gaining popularity as the most effective way of communicating complex elements, Line25 says. Noting the increasing importance of visual marketing, the site offers tips on the best ways of using infographics.
Members of the PRSA Board of Directors serve as the public face and voice of the organization, act on behalf of the entire public relations profession, assist with committees and provide strategic guidance and valuable insight into industry trends. The deadline to apply is May 1st. Find out more information, here.
Executives share their opinions on Google's imminent Gmail redesign, and most are optimistic about its opportunities for marketers. "Better experience usually leads to increased engagement, and that is a good thing for email marketers globally," says Adestra's Matt McGowan.
The North Face's Kathy Hines talks about the brand's "She Moves Mountains" global campaign, which showcases the grit and determination of a diverse range of female explorers and athletes in inner cities and beyond. "[W]e're doing it to shine a light on The North Face and the brand overall, but what an incredible opportunity we have to tell a story that there are incredible women out there doing incredible things," she says.
Coca-Cola is aiming to capture a slice of the mobile food and beverage market by forging a partnership with Cargo. The collaboration will launch with Coca-Cola offering samples of its Glaceau Smartwater in Uber and Lyft cars around the Atlanta market.
Smashing Magazine has listed 55 of the most popular podcasts with designers and developers after extracting favorites from various communities. In addition to specific picks for developers and designers, the list also includes podcasts on web and technology subjects, as well as business issues for web professionals.