Johnnie Walker, with Anomaly, is taking its "Keep Walking" campaign in a new direction, away from a focus on hard work to one that highlights joy as the key to success. A 90-second spot called "Joy Will Take You Further" stars Jude Law and a host of others doing their jobs or playing with exuberance. "The power of joy brings a transformational, new lens on progress, and one that will accelerate Johnnie Walker's momentum in culture," says Anomaly New York CEO Karina Wilsher.
Coke Zero has teamed with ESPN's "College GameDay" and Shazam in a spot designed to entice consumers to sample the drink. The Ogilvy & Mather spot features the "GameDay" cast teaching viewers how to use music application Shazam in order to get a free Coke Zero at Speedway, Domino's, 7-Eleven or QuikTrip. "College football is an amazingly powerful passion point for many of our target consumers," said Coke Zero's Racquel Mason.
Senators on Wednesday took up the issue of how to provide wireless broadband service in a more timely fashion. At a Senate Commerce Committee hearing, Chairman John Thune, R-S.D., termed legislation among "the most important work that can be done by the committee," especially in rural areas.
Coca-Cola has teamed with iHeartMedia to create a teen-focused podcast, called "First Taste Fridays," that features exclusive artist interviews and new songs. Coca-Cola is the first marketer to use iHeartMedia's branded content division, which launched this year. "Storytelling is what a brand like Coca-Cola is all about," Coca-Cola's Joe Belliotti said.
Gap-owned Athleta's "Power of She" campaign celebrates female strength and unity with a series of spots that highlight stories about girls and women who "are uplifting their communities," the brand says. One spot focuses on 98-year-old "master yogi" Tao Porchon-Lynch and the ads show real women, not digitally altered versions, President Nancy Green said.
GS&P has developed an online "invite generator" for Super Bowl fans hosting parties during the event, which creates personalized invites filled with customized ad cliches like babies, celebrities and puppies. "People love watching the ads, so this year we wanted to give people the opportunity to create personalized ads for their Super Bowl parties," said Frito-Lay North America's Pat O'Toole.
Marketer-sponsored "lenses" that insert special effects into user selfies are set to make their debut for Halloween on Snapchat. The new product follows up on Snapchat's earlier offering of location-based stickers.
Verizon is to combine its newly acquired AOL and Yahoo units under one new title: Oath. That's according to a tweet by AOL unit chief Tim Armstrong. Oath will give Verizon a single platform to present its array of digital content services to advertisers and others.
Seventy-one percent of teenagers -- part of Generation Z -- rely on streaming for their entertainment consumption, according to a study from Awesomeness and Trendera. Over one-third turn to YouTube for content, while the same percentage access content from a mobile device, the study found.
Target uses both TV and print ads to encourage viewers to shop online via Shazam. When viewers tap the application, they're taken to a Target page that features the item advertised with an option to buy. Shazam, originally created as a music app, is being utilized by an array of retailers, including Coca-Cola, Starbucks and Honda.