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7/20/2018

Apple is overhauling Apple Maps, including taking charge of its own mapping data. Adam Dorfman takes a look at what to expect and whether Apple can catch up with rival Google Maps.

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Search Engine Land
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Apple, Adam Dorfman
7/20/2018

Microsoft is planning to engage consumers through accessible technology with its Modern Life Services initiative. The goal is to reach "professional consumers," people familiar with technology but who need to find ways to use it more productively, according to Yusuf Mehdi, who is heading up the project.

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ZDNet
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Yusuf Mehdi, Microsoft
7/20/2018

Frito-Lay's debut of eight new Lay's flavors resonated with SmartBrief readers this week, as did the news that unicorn is the trendiest ice cream flavor. A plan by General Mills to sell some assets and develop new products to drive growth topped this week's top 10 list.

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General Mills, Frito-Lay
7/20/2018

Baby Einstein is rolling out a rebranding campaign to connect with millennial parents by focusing on helping kids to make the most of their natural curiosity. Ads show adults traveling back in time to see how their interests as a child fueled their passions in later life, and the digital push also includes content collaborations with sites including Motherly and Cafe Mom.

7/20/2018

SweeTARTS has launched 49 new gummy candies and is using an Instagram takeover and influencers to create buzz about the new flavors and shapes. The gummies' shapes were determined by the most popular social media trends and emoji use, and nine influencers are creating their own content for the campaign, including YouTube's Alyson Stoner and Instagram's Tara Milk Tea.

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The Drum (Scotland)
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Sweetarts, Instagram, YouTube
7/20/2018

Bulleit Bourbon's limited-edition Tattoo bottles include a QR code that launches an augmented reality experience based on its design. The brand partnered with four tattoo artists to create four individual designs.

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Bulleit Bourbon
7/20/2018

The top criteria for US marketers when selecting a demand-side platform are reach, targeting capabilities and reporting features, per Advertiser Perceptions. Optimization and user interface rounded out the top five.

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eMarketer
7/20/2018

AMC Theatres moviegoers can now buy their tickets directly on Facebook. The feature is available in only a few locations but will soon be expanded nationwide.

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Variety
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AMC Theatres, Facebook
7/20/2018

Gartner's inaugural Magic Quadrant study of mobile marketing platforms identifies five mobile-only vendors as top Leaders -- Braze, Leanplum, Localytics, Swrve and Urban Airship -- and IBM as the leading marketing cloud. FollowAnalytics, Pyza, SessionM and Vibes are listed as Challengers, while Oracle landed in the Visionaries category.

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MarTech Today
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Gartner, Oracle, IBM, Swrve
7/20/2018

After dropping its pursuit of 21st Century Fox assets, Comcast has announced that it plans to continue its quest to acquire Sky. Whether Disney will continue to try to purchase the remaining 61% of Sky that Fox doesn't own remains to be seen; an acquisition would be a strategic one for Comcast, extending the company's global presence.

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Comcast, Sky, Disney