NBA legend Kobe Bryant is taking aim at Gatorade in a series of ads he wrote and directed for BodyArmor, the sports drink in which he is an investor. The ads feature sports stars disappointed by outdated items and habits before a voice-over states, "Thanks, Gatorade. We'll take it from here."
Mountain Dew has signed a sponsorship deal with gaming organization Immortals that will lead to the generation of new, nonscripted esports content and both digital and live activation events. The original content will feature behind-the-scenes looks into the gaming world produced by Lionsgate, which is one of Immortals' shareholders and strategic partners.
Walmart staffers will be able to check out customers wherever they are in the store with the retailer's new Check Out With Me technology. The feature is launching in 350 stores' lawn and garden departments.
Verizon's Go90 digital syndicated video service has not caught on with customers so now the company is experimenting with Tumblr to find an audience there. The carrier is also reported to be looking for new shows that could appear primarily or only on Tumblr.
Netflix fans will be able to quickly judge upcoming programming with the introduction of 30-second previews. The previews are presented as circular icons on the Netflix home screen and now appear on iOS devices, with an Android version coming soon.
WPP Chief Operating Officers Andrew Scott and Mark Read sent out a staff memo dispelling rumors about the potential breakup of the company after CEO Martin Sorrell's departure. "In a world where clients need faster, more agile, integrated solutions, we need to get closer together, not further apart," the memo says.
McCann's "Fearless Girl" statue, which was created for State Street Global Advisors to encourage gender diversity, is being relocated in front of the New York Stock Exchange. "We are proud to be home to the Fearless Girl. She is a powerful symbol of the need for change at the highest levels of corporate America," said New York Mayor Bill de Blasio.
Frito-Lay is maximizing its use of personalized marketing programs to attract customers who seek experiences that speak directly to them. For the 2017-18 National Football League season, the company created 19 customized NFL-themed Tostitos bags, which generated a 0.9% boost in the brand's household penetration, said Frito-Lay North America Chief Marketing Officer Jennifer Saenz.
A video showing Washington Capitals forward Brett Connolly determinedly trying to get a hockey puck to a little girl watching the game through the glass has been viewed 9.37 million times on Twitter. The first two attempts were hijacked by boys in the crowd before the third finally makes its way into the girl's eager hands.
Mobile checkout conversions have lagged behind their desktop counterparts even as studies show consumers are spending more than half of their online time on their phones. Suzanne Scacca offers tips on how to get more mobile users through the checkout process.