SmartBrief Originals Insights, analysis and best practices.

A student who is deaf gets confused during a lockdown drill. What his teacher did next.

Cooperation

Not everyone wants to be agreeable, but you'll need to figure out how to work with them.

Artificial intelligence can make brand campaigns better and more effective.

Insights from the UK Calorie Reduction Summit – and what they mean for US restaurants

CEO and founder of Healthy Dining Anita Jones-Mueller shares her insights from the recent UK Calorie Reduction Summit, including what UK restaurants can learn from the US about menu labeling, and what's on the horizon for US restaurants.

5 benefits of an online MBA
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Thinking of getting your MBA? Why you should consider an online program.

PBL in competency-based learning

Three lessons on integrating PBL into competency-based learning.

With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?

The power of infographics

Why infographics should be part of your content-marketing strategy—and how to do them right.

Boost interest in beverages with on-trend iced coffee, sparkling water
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Offering on-trend beverages such as iced coffee, sparkling water and festive and flavorful cocktails and mocktails can help foodservice operators spark customer interest.

Female consumers differ slightly from their male counterparts when it comes to seeking out and buying food products. Here’s what companies should take into consideration when deciding how best to market their goods to women.

Wrong way

There’s only so much time you can devote to being successful at work, so stop wasting that time on unproven leadership fads.

What’s trending? From AP courses to personalized learning, don’t miss these most-read stories.

Advertisers, consumers and data: Finding the balance in an era of customization
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It's imperative that marketers understand how to reach consumers -- and where and when.

With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.