Marketing Strategy: SmartBrief Originals

Collaborative strategies for brand protection

With content consumption changing rapidly, marketers must find ways to reduce friction to engage consumers seamlessly.

How can brands tap messaging popularity to improve customer service?

Calls for increased equality and inclusivity in the advertising industry have picked up momentum in recent years.

Take a look at these marketing strategies to increase revenue and attract higher spending travelers.

Strategies for building an effective brand voice in the digital revolution

Now is the perfect time for marketers to take advantage of the opportunity and the potential of Facebook Watch

Retail is alive and well: How brands are evolving for today’s consumer
Retail is alive and well: How brands are evolving for today’s consumer

Traditional and non-traditional retailers alike are adapting their brands to meet the needs of today's consumers. Read more about the evolving consumer-brand relationship in retail.

Competing on price alone may hurt your brand; providing a strong overall customer experience is key to converting buyers into loyal customers

Marketers are tapping artificial intelligence to improve client outcomes -- and free up humans for larger tasks.