Marketing Strategy: SmartBrief Originals

A look at how corporations can do social responsibility right

: The top 8 products branded with “Popular in Douyin,” tend to be priced below $8 US, which aligns with the app’s young audience.

Third-party data is under scrutiny because of high profile breaches

A look at brand commerce and the rise of artificial marketing intelligence

A look at the main drivers of landing pages that convert

Personalization is today’s answer to providing a stellar customer experience designed to convert

Are you getting the most from your Facebook efforts? Here are some tips to give it a boost.

Adapt to digital marketing's evolution for the greatest engagement

Speed is necessary when it comes to fighting fraud

Self-driving vehicles will usher in a new era of digital marketing